Personas developed for Pokémon following the brand’s identity system. Each character of the three personas presented are representative of the numerous different characteristics a consumer of Nintendo’s Pokémon products might have. These made up personas were developed based on acquired research insights and consumer statistics from their wide range of ventures. A brand persona helps to humanize a brand and create a connection with customers by giving the brand a personality and a voice. While keeping Pokémon’s branding visuals and mindset, these three personas were developed in response. I adopted visuals reminiscent of what Nintendo might create, incorporating captivating 3D graphics that align with their playful and innovative image.